Goal
Create assets and layouts for both physical and digital marketing.
Create assets and layouts for both physical and digital marketing.
Audience
Meant to grab the attention of regulars already familiar with the establishment. Ice cream is offered seasonally and so it is advertised once it is available late spring.
Meant to grab the attention of regulars already familiar with the establishment. Ice cream is offered seasonally and so it is advertised once it is available late spring.
Design Solutions
I wanted to use bright colors to match the feeling of summer and the fun taste of ice cream. While both of these treats are for the same company, I wanted them to have their own colors sets. The similarities are in the style of the images, and how the text is treated. The milkshake and ice cream cone are done with flat colors. I kept the typeface consistent, changing the color to match, and also kept the bottom bar.
I wanted to use bright colors to match the feeling of summer and the fun taste of ice cream. While both of these treats are for the same company, I wanted them to have their own colors sets. The similarities are in the style of the images, and how the text is treated. The milkshake and ice cream cone are done with flat colors. I kept the typeface consistent, changing the color to match, and also kept the bottom bar.
Mockups
I wanted to showcase the animated portion of the Instagram stories. Only the first panel is animated as it is the one meant to grab the viewers’ attention. The other two panels hold information about the product and so animation would make it too busy.
I wanted to showcase the animated portion of the Instagram stories. Only the first panel is animated as it is the one meant to grab the viewers’ attention. The other two panels hold information about the product and so animation would make it too busy.